THE STORY AND THE SCIENCE
BEHIND THE YUMMINESS
AND TUMMY GOODNESS
Gut Health is a hot topic, arguably one of the most exciting areas of medical science. You won’t be surprised that gut health impacts your digestive health, that’s a no-brainer, but now it known that your gut health also impacts the strength of your immune system, how quickly you recover after sport and even how happy you feel… So we’ve gone all out (partly ‘cos Ann has always had gut issues) and created amazingly tasty Active Cultures bars to help YOU (and Ann) LOVE YOUR GUT.
They’re packed full of everything your gut needs to stay happy and healthy.
- Billions of active cultures
- 5g of prebiotic fibre
- 100% of your daily
Vitamin B12 & B5
- Natural ingredients
- Gluten free
- Palm oil free
But how do these scrummy snacks keep your gut in peak perkiness? Allow us to explain (time for the white lab coats and big plastic glasses)…
First, let’s talk about the G word
Now before we begin, let’s get it out in the open… “gut” isn’t the perkiest of words. It makes people think of horror films and nasty fish stuff. Everyone knows a misery guts or two. And nobody likes feeling gutted.
But today, we’ll be using it a lot!
And even though it mightn’t sound as fun as dandelion or zigzag, our gut plays a huge role in keeping out immune system and digestive health perky.
How’s that then?
Well, our gut includes our stomach and our intestines (basically everywhere from the top of your mouth to your bum), and it’s where 70% of our body’s defensive immune cells hang out. So if your gut’s not happy, you’re more likely to get sick.
A healthy gut helps reduce cortisol (a stress hormone), and 90% of the body’s serotonin (the happy hormone) is produced in the gut, so keeping your gut healthy is good for your mental health too.
Plus, better digestive health helps speed up recovery after sport, reduce heart attacks, diabetes and even Parkinson’s disease!
Fun fact: Our gut is also known as our ‘second brain’ because of the way it can communicate with the brain directly and all our other vital organs. Maybe that’s why we have ‘gut’ instincts
And now that you know a bit about your gut, and how important it is, you’ll notice the big “LOVE YOUR GUT” stamp on our new Active Cultures bars, which we’ve made specially to help look after your gut health!
The tale of Active Cultures
If you didn’t already know, the Perkier brand was born in 2015, after our co-founder Ann found that she couldn’t eat gluten, wheat or dairy, so she started making our tasty, nutritious and ethical snacks in her kitchen.
But in 2020, she took things one step healthier…
“I’ve suffered from IBS for years, so we originally set out to make Perkier bars and breakfast free from all the things that were causing it to flare up (plus as a coeliac I can’t eat ANY gluten).
But to really boost our gut health and overall wellbeing, we wanted to create bars packed with probiotics – aka active cultures – and prebiotics – the stuff that keeps our digestive system healthy.”
And that was that – we made the UK’s first ever range of probiotic snack bars – a plant based, dairy free alternative to health shots, drinks or yoghurts!
Say hello to our Active Cultures bars…
There’s no point cramming a load of gut-boosting goodness into snack bars if they’re going to taste a bit bleurgh. So we didn’t. In fact, we ramped up the deliciousness so much, that you’d never guess how healthy they are
Madagascan Vanilla with Dark Chocolate
The creamy, mellow taste of vanilla and nuts, with a rich and velvety dark chocolate base.
Blueberry with Dark Chocolate
All our usual nuttiness, combined with juicy berries and dipped in real dark chocolate.
A closer look at our gut health
There are 30-50 trillion bacteria, fungi and viruses in our gut which live together in harmony (except for the odd argument – and that’s when you’ll feel sick).
Fun fact: On average, we have around 2kg of gut bacteria in our bodies – heavier than the average brain!
Around 15% of the bacteria in our gut is “bad” bacteria – the stuff that causes illnesses, and the main reason we wash our hands and wipe down our kitchen surfaces.
But the other 85% of our gut bacteria is “good” bacteria. And to keep that good bacteria happy, you need a healthy balance of both prebiotics and probiotics
Probiotics are live bacteria that you can eat to top-up the good bacteria in your gut. These can be found in foods like live yoghurts, sourdough bread and fermented foods like kimchi.
Prebiotics act like fertilisers, helping the good bacteria in your gut to grow. You can find these in chicory root, raw garlic and onions, and oats too.
And rather than you having to eat a raw onion sourdough sandwich every day, we’ve carefully designed our Active Cultures bars to contain BOTH probiotics and prebiotics – a combination known as “synbiotics”.
So what’s in the bars?
We’ve worked closely with world experts in gut health to create two absolute nutritional powerhouses – snack bars that contain prebiotics, probiotics, 100% of your daily Vitamin B5 & B12, calcium, and 5g of plant protein.
And every ingredient in our bars is ALL NATURAL!
Each bar contains two precision types of friendly active cultures (another name for probiotics). There are BILLIONS of these in each bar, and they’re scientifically proven to reach the gut alive for the best gut-boosting results.
To help these probiotics on their journey through your gut, we’ve microencapsulated them – using advanced technology to wrap them in protective shells – making them 1000x more effective at reaching your gut alive than the dairy cultures found in yoghurts. Find out more about probiotics.
The bars contain 5g of chicory fibre, packed with prebiotics that our good-gut bacteria love to eat.
A cool thing about prebiotics is that they bypass your small intestine and head straight to the colon to create an even healthier gut. Dig deeper into the science.
Just like our +Immune Range, our Active Cultures bars contain Vitamin B12, which is essential for veggies, plant-lovers and vegans, because it’s normally found in animal products.
Doctors say that being vitamin B12 deficient can lead to some serious illnesses years down the line.
This one helps you convert the food you eat into energy, and helps to keep much of your body healthy, including your skin, hair, eyes and nervous system – as well as your gut, obviously.
B5 makes red blood cells too, which carry oxygen around your body. Read more on Vit B5.
Who knew learning about gut health could be so cool? We hope you’ve enjoyed finding out more about our Active Cultures bars, and the ALL NATURAL ingredients that’ll keep your digestive system happy.
Ready to Love Your Gut?
Buy NOW from the Perkier webshop or Amazon Prime
Or grab some bars in the Morrisons free-from aisle!